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Here are some famous domain names put through the appraiser. Hopefully this can serve as a guide as well as a topic for debate! The objective score will be listed first, followed by the subjective score and the reasoning behing it. Any subjective score can be debated, that is the nature of any appraisal. Hence this is why we suggest having a few friends do your domain names as well and find an average. People may judge the same domain name differently, especially people that don't own it!
www.Fruits.com
word score = 1
letters score = 2
spelling score = 1
hyphen score = 1
prefix score = 1
Extention score = 1
Generic score = 1 or 2
I'd say fully or Mostly generic. Fruits can apply to any part of the fruit industry as well as many other manufacturers who use or sell fruit products or byproducts. Food would be more generic and there is always www.fruit.com lurking which may be more natural, but fruits is highly generic(if the owner had both fruit.com and fruits.com a score of 1 would be cemented)
Market Score = 1, 2 or 3
I'd say this market is either Medium or Large sized. Naturally the food industry is larger than just the fruit industry so it cannot possibly get a score of 1. I'd say fruits is a large sized industry considering all the fruit stuff we eat.
Memorability score = 1 or 2
Fruits is either ingrained or catchy at least. I'd tend to say ingrained, but catchy people could sway me.
Frequency score = 1 or 2
I'd wager you hear fruits every day if not many times a day. Tough call here but let's say a 2 since we gave leeway before.
The first 6 objective scores are fixed, but the subjective ones often times fall between scores. 4 Scores; Generic, Market, frequency, and memorability are a little iffy, so let's try a few appraisals varying those variables.
Using Scores (Generic=1), (Market=2), (Freq=2), (Memor = 1)
Appraised value = $160,000
Using Scores (Gen=2), (Mar=2), (Fre=1), (Mem=1)
Appraised Value = $120,000
Using Scores (Gen=1), (Mar=3), (Fre=1), (Mem=1)
Appraised Value = $213, 333
Average Appraisal = [(160,000 + 120,000 + 213,333) / 3] = $164,444
www.Fruits.com sale actual sales price = $160,000 (www.greatdomains.com)
www.Phonecalls.com
word score = 2
letter score = 3
spelling score = 1
hyphen score = 1
prefix score = 1
extension score = 1
Generic score = 1
Market Score = 1
Frequency Score = 1 or 2
memorability score = 1 or 2
Great name but something is wrong with it. Phonecalls just doesn't seem natural and has many easy competitors(phonecall, callingplan, longdistance, phonebill, etc..). I think it needs to score a 2 in one of these two categories but I am not sure which one or how to fully justify it. Hence let's look at a sample of appraisals.
Using Score (fre=1), (mem=1)
Appraised value = $213,333
Using Score (fre=2), (mem=1)
Appraised value = $71,111
Using Score (fre=1), (mem=2)
Appraised value = $106,666
Average Appraisal = [(213,333) + (106,666) + (71,111) / 3] = #130,370
www.Phonecalls.com actual sales price = $120,000 (www.greatdomains.com)
Korea.com
The basis for a perfect score. Score of 1 in every catergory.
Appraised Value = $7,680,000
www.Korea.com actual sales price = $7,500,000
The Dreaded Generic 3 letter Domain Name
This was one of the toughest tasks in getting an accurate appraiser. The 3 letter Domain name is the Gold Standard of Domains. Any 3 letter domain has nice intrinsic value no matter how irrelevent it really is. The prices on these domains can vary significantly depending on who wants them and how many are available. In addition some of them stand for acronyms or valuable initials to individuals and companies so some may be "words" and/or highly memorable. Here is a standard way of appraising them though you will have to use your best judgement on the subjective portions and some of the objective portions since it is not a word or spelled correctly in definition.
Standard Generic 3-letter Domain Name(www.VJW.com for example)
word score = 3
1 word for each letter
letter score = 1
spelling score = 2
Not spelled correctly but a standard or well known abbreviation
extension score = 1
hyphen score = 1
prefix score = 1
Even if it starts with e or i!
Market Score = 3
Good for any business but not targeted to any in particular
generic score = 1
Frequency score = 2
We remeber 3 letter acronyms and initials all the time. Seems daily is fair.
Memorability Score = 3
Easy to remember but not ingrained or catchy. Its just 3 letters in a row. Short, sweet, but not the work of sheer brilliance.
Aprraised Value = $2633
These can actually be worth less or much more depending who wants it. Hopefully this does show that the program can distinguish the intrinsic values of a brief, generic domain name that means nothing but is easy to remember.
www.eSweepstakes.com
word score = 2
Letter score = 3
Spelling score = 1
extension score = 1
prefix score = 2
hyphen score = 1
Generic score = 1
Market score = 1 or 2
Frequency score = 1 or 2
Memorability score = 1 or 2
Let's look at some different appraisals
Using Score (Mar = 1) (Fre = 2) (Mem =1)
Appraised Value = $35,555
Using Score (Mar = 1) (Fre = 2) (Mem =2)
Appraised Value = $17,777
Using Score (Mar = 2) (Fre = 1) (Mem =1)
Appraised Value = $26,666
Using Score (Mar = 2) (Fre = 2) (Mem =1)
Appraised Value = $8,888
Using Score (Mar = 2) (Fre = 1) (Mem =2)
Appraised Value = $13,333
Average Appraised value = $102,219 / 5 = $20, 444
www.eSweepstakes.com actual sales value = $22,500
Hopefully this helps you use the appraiser to its fullest potential. Join our Forum and help us fine tune the Appraisal Program. Also use it to ask others to appraise your domain and help others by appraising theirs. Your contributions are wanted and needed today!
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